How to Create Lasting Impact in Your 4-Minutes Breakout Session
When you have just four minutes to talk about your business, organisation or social impact project to a group of professionals, potential clients, supporters and collaborators, every second counts. The Elevation Networks community is full of resourceful bright minds, so here’s how to make the most of your 4 minutes opportunity.
1. Start with a Clear Introduction
Begin with a concise, impactful introduction that highlights who you are and what your business does. Keep it straightforward and memorable. For example, "We are a digital marketing agency helping businesses and social impact organisations grow through data-driven strategies." Make sure your audience understands the core of your business immediately.
2. Define Your Mission and Goals
Next, succinctly explain your organisation's mission and long-term goals. This gives your audience a sense of your vision and values. For example, "Our goal is to empower small businesses with the marketing tools typically only available to large corporations, making growth accessible to all." Highlight what drives your passion and how it aligns with current market needs and the people you’re networking with.
3. Showcase Key Achievements
In a brief time, mention a few standout successes to build credibility. Did you achieve a major milestone, close a big deal, or receive an industry award? For instance, “We’ve helped over 100 clients increase their online sales by an average of 30% in the past year.”
4. Mention Your Ideal Connections
Lastly, clearly state the type of person or business you’re looking to connect with. Whether it’s potential clients, investors, or collaborators, defining who you want to meet shows focus. For example, "We’re looking to collaborate with tech companies that need a marketing boost or partner with consultants looking to expand their service offerings."
By focusing on these four key elements—introduction, mission, successes, and ideal connections—you can create a lasting impact in just a few minutes.